Do you need a website?
Yes! Let’s discuss how your business will benefit from a website.
One of the quickest ways to lose credibility as a business is to not appear in search engines (or on the internet at all).
Consumers have been encouraged to “buy local” and support small businesses, which is primarily made possible by the internet. Many entrepreneurs see having an online presence and being able to promote to people outside of their immediate location as a tremendous chance to expand their enterprises.
Having a strong online presence can be the difference between success and failure for any company.
According to a recent Digital.com survey, one out of every four small businesses does not have a website.
“We don’t need one” and “our customers never go online” were among the reasons given for not having a website. Is this still true in the twenty-first century, with 59.5 percent of the global population having access to the internet?
A website is not, of course, the only way to market a small business. Residents and passers-by will provide a steady stream of customers to local businesses. In addition, a strong social media presence could potentially serve as an alternative to a website. Are small businesses that do not have a website, on the other hand, passing up an opportunity? Let’s take a look at some of the reasons why a website would be beneficial to a small business.
Without a website, you risk losing a large portion, if not the majority, of your potential customers because they will be unable to discover anything about you or your company’s offers.
A website helps demonstrate to your audience that you are authentic. It also allows you to both educate and elicit emotion from your customers, and accurately represents who you are and why people should buy your products or use your services. You want your website to be available when potential customers are looking for a product or service.
It is educational in nature, providing people with knowledge about who you are, why you are unique, and what you deliver or sell. When material is kept fresh and entertaining, a website can generate community, connection, and loyalty at its best. Because the majority of people search on their phones, websites must be mobile-friendly.
You can bet that some customers will look up your company on the internet before visiting your store or making a sales inquiry. Customers might wish to check out what’s on offer before going. You can lure clients with a gallery of product photographs or present samples of their work on a website.
Expand Your Reach
Search engines play a significant influence in a company’s online performance. Potential clients will be unable to find you in their searches if you do not have a website.
The shopping center is being phased out in favor of the internet. People are now doing their window shopping online rather than spending a day wandering around the stores. As a result, a website is required to attract the ever-increasing number of consumers who explore before purchasing.
Customers and prospects can communicate with you through a business website. For example, anyone can contact you with queries regarding your products or services. Frequently asked questions (FAQ) pages, product information, and tutorials and guides can also help you improve your customer service levels.
A website allows you to interact with consumers and prospects in ways that you wouldn’t be able to otherwise. A website allows you to communicate with tens of thousands of people. Face-to-face contact or telephone discussions, on the other hand, could never reach as many individuals.
84% of today’s consumers believe that having a website makes your business more credible than having merely social media pages. Your website is also an excellent opportunity to display any professional credentials or accolades that your company has received.
In today’s digital world, failing to establish a website for your business raises suspicion, and you won’t be able to convert as many purchases as you would if you had a more stable digital presence. Customers will look for you on the internet, and having a website is one of the factors used to determine reliability.
A website lends credibility to your small firm. You want to show up in the search results when someone is looking for your product or service online. Furthermore, having your own domain name (company.com) lends credibility to your email address; if you send an email from a personal email account, potential clients may not take you seriously.
Many customers believe that a company’s credibility is enhanced by having a website. Having a website does, in fact, have the same credibility-boosting effect as having a respectable company address did in the past.
Someone might set out with the goal of placing an internet order. Online buyers may elect to visit your store or business premises instead if your products and website are compelling enough.
If you only rely on passing traffic, you’ll miss out on all of the people whose path does not pass by your location. However, if you have a website, it will show up when people search for a business like yours “near me.”
As a result, even small local companies can find new consumers with a simple website. Getting a website is the first step toward putting your company in a position to succeed.
E-commerce Platform Potential
Many people think of e-commerce when they think of online businesses like Amazon. You don’t have to ship a real thing to use e-commerce, though. Almost all businesses can profit from providing online services to their clients. Service providers may, for example, offer online appointment booking or allow users to seek quotes.
Both geographically and in terms of target markets, local advertising has a limited reach. A strong internet presence, on the other hand, transcends the limitations that local advertising imposes. So, for example, your company’s website might pique the curiosity of someone who lives far away but is planning a trip to your area.
Not as Expensive as anticipated
The cost of setting up a website is one of the reasons why small business owners are hesitant to do so. However, the cost of web construction is likely to be far lower than you expect, and maintaining a site does not necessitate technical knowledge. The only recurrent fees are hosting, domain registration, and a secure sockets layer (SSL) certificate. Furthermore, once you have a website, you have a platform for future free promotion.
Your website is up and running even when you’re sleeping, on vacation, or when life gets hectic. This means that your website is constantly selling your products and services, even when you aren’t able to do it directly, and might be generating revenue all day!
To address the issue posed in the headline, a website is not required for a small business in the twenty-first century. A company without a website, on the other hand, will be missing out on some big chances. Companies that do not establish a website will be at a severe disadvantage as internet usage continues to grow.
Is a Website Essential for a 21st Century Small Business? Webdesign Inspiration. 26, Aug, 2021.
Farmiloe, Brett. 12 Reasons Why Small Businesses Need a Website. Score. 8, Oct, 2020.
Gunn, Dianna. Do I Need a Website for My Business? Themeisle. 30, Jan, 2021.